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People's Postcode Lottery
People's Postcode Lottery is a postcode-based subscription lottery which operates across Great Britain. It is run by
Novamedia BV, an international charity lottery operator based in The Netherlands. The first draws in Great Britain started in 2005.
==History==
The Postcode Lottery format was introduced by Dutch company Novamedia BV, which launched its first postcode lottery in The Netherlands in 1989. Novamedia now runs five charity lotteries, Nationale Postcode Loterij, Vrienden Loterij and BankGiro Loterij in The Netherlands, Svenska Postkod Lotteriet in Sweden and People's Postcode Lottery in Great Britain. Together, they have contributed over €6.1 Billion to charitable organisations around the world.
People's Postcode Lottery launched in the North of England in 2005 as a pilot-scheme. After a successful launch, it expanded into Scotland in 2007 and launched in Wales in July 2010. The Lottery was established to raise money for charity and increase awareness of the work of the various charities and good causes supported by its players.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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